A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad ...

ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are ...

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and ...

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

Places and products cards. Google also added places (local businesses) and product cards to AI Mode. This includes ...

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.