Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Places and products cards. Google also added places (local businesses) and product cards to AI Mode. This includes ...

Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales ...

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and ...