Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on ...

These answers are critical to my and my agency clients’ success. A new survey of 1,000 consumers conducted by Fractl (disclosure: I co-founded the agency) reveals interesting trends in consumer ...

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Most leaders try to solve retention and churn by diving deeper into the data. But numbers alone won’t give you the answers. You must get out of the office and into conversations with your customers to ...

There’s a tendency in marketing to solve every problem by doing more. Add another channel, spin up a new campaign, test five variations, hop into another meeting, spin up five more dashboards. Before ...

Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work has organizations considering eliminating ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users.

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...

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