Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on ...

“A billion here, a billion there, and pretty soon you’re talking real money.” Senate Majority Leader Edward Everett Dirksen said that about increased US spending in the late 1960s. FYI: The US budget ...

There’s a tendency in marketing to solve every problem by doing more. Add another channel, spin up a new campaign, test five variations, hop into another meeting, spin up five more dashboards. Before ...

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration ...

Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work has organizations considering eliminating ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Most leaders try to solve retention and churn by diving deeper into the data. But numbers alone won’t give you the answers. You must get out of the office and into conversations with your customers to ...

We’ve updated our page on RCS with thoughts on RCS use during the 2025 holiday season and news that Cordial is making RCS available through its platform. By adding support for RCS (rich communication ...

We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting part of email marketing, but it is the most important.

We’ve updated our page on Agentforce with details on Agentforce for Manufacturing. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation ...

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of ...