Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of ...

We’ve updated our page on RCS with thoughts on RCS use during the 2025 holiday season and news that Cordial is making RCS available through its platform. By adding support for RCS (rich communication ...

There’s a tendency in marketing to solve every problem by doing more. Add another channel, spin up a new campaign, test five variations, hop into another meeting, spin up five more dashboards. Before ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Most leaders try to solve retention and churn by diving deeper into the data. But numbers alone won’t give you the answers. You must get out of the office and into conversations with your customers to ...

Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work has organizations considering eliminating ...

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than clarity. The ...

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Customer experience (CX) is the sum of every interaction a person has with your brand—from ads to checkout to support. And it matters. According to PwC, 73% of consumers say CX is the No. 1 factor in ...

AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the talent ...

Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In organizations where ...