MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

SeptemberConference Program by Produced by ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

One example that comes to mind is Tim Noonan, CEO of Evertrak. His company transforms recycled plastic into railroad ties that match the strength of traditional wood while addressing environmental ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

The TransUnion study is based on Q4 2024 campaign data from 25 brands across five industries, with at least two brands per industry. Quarterly spend ranged from $5 million to over $100 million per ...

HubSpot customers who have admin controls can enable the connector for their organization by going to ChatGPT and turning on the HubSpot deep research connector function, selecting HubSpot as a data ...

We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but ...