Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

There’s a tendency in marketing to solve every problem by doing more. Add another channel, spin up a new campaign, test five variations, hop into another meeting, spin up five more dashboards. Before ...

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...