“To help people learn, they’ve got to be able to go away and use these skills and capabilities,” says Specsavers’ Head of Brand Expression and Marketing Excellence, Abi Willstead. With the demands on ...
Laura Keir is CEO at Protein Works, a Cheshire-based protein shakes business that is growing rapidly, with a turnover of £42.8m in the year to August 31, 2023, up from £30.7m. We caught up with Keir ...
Strategies for generating and fulfilling demand in ecommerce should focus on customer understanding and ways to maximise brand experience, sales and conversion. A key part of this is understanding the ...
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.