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Campaign Middle East
1 小时
The MENA Power List 2024: The final brief, by UM’s Joe Nicolas
We stand at the brink of a new era in marketing – one that transcends the evolutionary changes we’ve grown accustomed to.
Campaign Middle East
1 小时
COMvergence appoints Regional Research Director for MEA
Victoria Loesch has joined COMvergence as Regional Research Director for the Middle East & Africa, a role based in the UAE.
Campaign Middle East
1 小时
Marketers fail to cope with digital habits of world’s wealthiest generation
Marketers and media planners need to understand that Baby Boomers' habits are evolving to CTV such as Netflix and Amazon ...
Campaign Middle East
2 小时
Dubai Lynx evolves into year-round events; reveals refresh to its Awards
Dubai Lynx has also opened submissions for its 2025 Awards, sharing specific details on the refresh to its Awards and the ...
Campaign Middle East
19 小时
The MENA Power List 2024: Bold leadership for an industry in flux, by OMG MENA’s Wissam ...
Campaign Middle East's MENA Power List 2024 features Omnicom Media Group - MENA's Chief Operating Officer Wissam Najjar.
Campaign Middle East
22 小时
The MENA Power List 2024: Unlocking collective power, by Havas Middle East’s Dany Naaman
In today’s rapidly evolving industry, collaboration is not a choice; it’s a business imperative. Success relies on the ...
Campaign Middle East
22 小时
Dabur Herb’l sets astronomical ambitions with KSA activation
Dabur Herb’l launches ‘Sapce Calling’ campaign in KSA. Toothpaste brand Dabur Herb’l has relaunched its ‘Space Calling’ ...
Campaign Middle East
1 天
The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon ...
At my home in MENA, we expect strong and steady regional economic growth through 2025. We continue to navigate our own set of ...
Campaign Middle East
20 小时
Riyadh Season teases high-stakes tennis showdown with ‘Call of the Kings’
Conceptualised by BigTime Creative Shop and brought to life by LA-based director duo Tania Verduzco and Adrián Pérez, also known as Los Pérez, and production house Truffle Films, the trailer features ...
Campaign Middle East
1 天
The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s ...
Our youth, or Gen Z as we call them today, are the next generation’s moms, dads, marketers, clients, and even advertisers.
Campaign Middle East
22 小时
Khaleej Times’ KT Plus launches with series of new original shows
The brand plans to roll this new franchise out across the other platforms within the evolving suite of advertising products at Khaleej Times.
Campaign Middle East
1 天
IAS and Tailwind dive into the future of attention and media quality in MENA
They delve into the challenges of the MENA market, the role of attention metrics and better media quality in digital ...
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