C2 Comms' Roy Aftimos shares his take on how the communications industry must strive to stay human in the age of AI.

Becoming Social's Rawan Al Sayed explains why embracing female leadership in marketing just the right thing to do; it's smart ...

The Populate Group approach involves combining architectural precision, digital innovation and immersive content design.

The Unilever Comfort Arabia campaign film draws people in with visuals as soft as fabric and as rich as caramel.

Several top Saudi and global companies have become founding partners of the region’s premier fintech gathering.

Emirati creators Zainab Alsawalhi and Abdulrazzaq Al Khaja share how authenticity and real chemistry, not algorithms, build ...

Campaign Middle East has concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025.

AI has transformed the mechanics of marketing. Campaigns can be optimised in real time. Creative can be generated in seconds.

Big Time Creative Shop and MullenLowe MENA took home honours alongside international winners of the 2025 Gerety Awards.

Global's Zain Mir shares a deep dive into the world of social commerce, offering strategies for brands to get the most out of ...

The spot aims to break the stereotype that fathers can't be bold and daring, offering the Dodge Durango as a solution.

Virgin Mobile UAE's campaign was brought to life in partnership with Barry Kirsch Productions, Assembly Global, Mindshare and ...