Consumers in Singapore are turning to AI for help in decision-making in the upcoming holiday season, with 74% of Singaporeans indicating they are open to using AI tools to shop more efficiently, ...

“It makes huge commercial sense for Dentsu. It’s a bold decision that must have been difficult to make but completely correct.” says Martin Sorrell, matter-of-fact as ever. The founder and executive ...

Discipline: Digital Marketing/Interactive, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

Leo Burnett was the biggest victor at the Southeast Asia Agency of the Year (AOY) Awards 2023, winning a total of 15 awards, and edging out Ogilvy, which picked up 13—five shy of its 2022 tally. Leo ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Announced at Cannes 2025, Meta has expanded its Advantage+ advertising platform with new generative AI tools that bring advanced creative automation to advertisers and agencies. At the core of Meta’s ...

We put stuff on our faces to enhance our appearance before going out into the world. Later, we use other stuff to remove the first stuff from our faces, for the sake of cleanliness. Then we put still ...

The following facts about Asia's favourite car brands are derived from the 2021 edition of Campaign Asia-Pacific 's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The ...

Samsung is still king of Southeast Asia’s electronics scene in 2025, leading with a rising brand score and solid footing in Indonesia, Thailand and the Philippines.

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...