“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...

Discipline: Digital Marketing/Interactive, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile ...

Stuart Spencer has demonstrated exceptional leadership as AIA’s group chief marketing officer, driving significant impact across customer engagement, brand development, and marketing innovation. His ...

Following an international review, Hasbro has handed its Asia-Pacific media business to IPG’s Mediahub effective immediately. The remit covers full-funnel strategy, planning and buying across Hasbro’s ...

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

Tech giant Samsung has beaten stiff competition to retain the top spot on our list of the best-loved brands by consumers in the Philippines. The South Korean electronics giant received a best brand ...

McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.

This year’s Cannes Lions has been marred by controversy, with multiple campaigns withdrawn over manipulated content and questionable claims, raising serious concerns about the role of AI and ...

2024 was a year that asked hard questions of the ad industry—and didn’t wait around for easy answers. Budgets were tighter, layoffs and contractions made regular headlines. Attrition slowed—not from ...

Announced at Cannes 2025, Meta has expanded its Advantage+ advertising platform with new generative AI tools that bring advanced creative automation to advertisers and agencies. At the core of Meta’s ...

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, ...

Reddit has been around as long as Facebook, yet it has remained largely overlooked by advertisers—until now. Emerging as a late bloomer, Reddit is steadily proving itself a dark horse in the ...