This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...

Discipline: Digital Marketing/Interactive, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile ...

“It makes huge commercial sense for Dentsu. It’s a bold decision that must have been difficult to make but completely correct.” says Martin Sorrell, matter-of-fact as ever. The founder and executive ...

Somasree Bose Awasthi has a long history of working with homegrown Indian companies in the FMCG space; a sharp contrast from many senior marketers in India who typically begin their careers at ...

A US state senator has filed a complaint against Whirlpool, Omnicom Group, DDB, São Paulo-based agency DM9 and several other subsidiaries, alleging that parts of her 2018 TED Talk were manipulated ...

Following an international review, Hasbro has handed its Asia-Pacific media business to IPG’s Mediahub effective immediately. The remit covers full-funnel strategy, planning and buying across Hasbro’s ...

The Promotion and Regulation of Online Gaming Bill, 2025, passed by India's Lok Sabha, is poised to redraw India’s digital entertainment economy. Introduced by Electronics and IT Minister Ashwini ...

Momentum shows no sign of slowing. Japan (11%) and International (12.7%) divisions have delivered standout growth for Uniqlo, with South Korea, Southeast Asia, India, Australia, and North America ...