Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.

Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give ...

Universal Cinergía’s goal for 2025 is to obtain Amazon’s dubbing assembly certification. “We have strong projections with Amazon for 2025. We aim to be part of the platform’s ongoing growth. We are ...

The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced. From ...

The digital advertising industry is a gold mine, and two numbers prove it: $22 billion in recoverable media spend and an estimated one million-metric-tonne carbon footprint that’s about to reshape ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

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Weather shapes consumer behavior in unexpected ways. A sunny weekend might spur demand for outdoor gear, while a snowstorm forecast sends shoppers scrambling for winter essentials. But here’s an often ...

There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...