For the new H&M Atelier Autumn-Winter 2025 collection, the Atelier design studio presents a modern winter wardrobe of elevated essentials with an unexpected edge, as sartorial shapes and finishes ...

H&M Move’s latest activewear launch arrives just as social calendars start to fill up with new and exciting classes, gym sessions, morning runs, catch-up brunches, and coffees. Sporty yet refined, the ...

On August 20th, H&M marked its long-awaited launch in Brazil with a spectacular night of music, fashion, and culture in São Paulo. H&M&SP brought together global and Brazilian stars for an ...

This September, H&M is returning to London Fashion Week with a spectacular showcase of its most elevated A/W25 collections. “The London Issue” will invite figures from across the fashion community to ...

Modern elegance meets festive tradition in this year’s H&M HOME holiday collection. A neutral Christmas palette with brown and warm white, intersects with red hues and pink. From red bistro inspired ...

H&M Studio AW25 is about finding connections in contrasting elements. From São Paolo’s melting pot of heritage and modernism to Stockholm’s crisp minimalism. Brutalism’s use of materials and exposed ...

Spanning three floors and over 1 000 square meters, the store showcases the best of H&M for women and men — everything from Pre-Loved collections to Studio, Atelier, and the A/W 25 collection, ...

“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but ...

Sharp, modern and infused with the H&M Studio DNA – it’s time for H&M Studio Essentials. Launching this September, the collection puts unexpected twists on staple wardrobe pieces. Made from quality ...

São Paulo, 23 August - The energy was electric as customers lined up to celebrate H&M’s arrival in Brazil, marked by the simultaneous opening of its first store at Shopping Iguatemi in São Paulo and ...