MSNBC will soon have a new name and look. The network announced it will rebrand as MS NOW - short for "My Source News Opinion World" - by the end of the year. The change comes as MSNBC splits from NBCUniversal in a $7 billion spinoff deal that will create a new media company

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

MSNBC is changing its name to MS NOW and dropping its peacock logo as part of the cable channel's spinoff from Comcast's NBC Universal.