The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

The company linked to two people seen canoodling at a Coldplay concert in Massachusetts said it is launching an investigation into the incident after people online speculated the man in the video is the company’s CEO.

Caught on Coldplay's kiss-cam by a curious Chris Martin? The one thing you shouldn't do is cut and run, because one couple is in a lot of trouble for doing just that.

It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.

The internet has identified the man as Andy Byron, the CEO of tech start-up Astronomer, and it has been widely alleged that the woman he’s with is Kristin Cabot, Astronomer’s head of HR. (Their faces seem to match the photos on the company’s “About Us” page .)

Astronomer CEO Andy Byron has released a public apology to his family following viral video of his alleged affair with colleague Kristin Cabot at a Coldplay concert. 👀 “I also want to express how troubling it is that what should have been a private moment became public without… pic.twitter.com/zlU6wTfth6

CNN has not verified the identities of the man and woman, but the video had people on social media speculating about who they are and their relationship status. CNN has reached out to a representative for Coldplay for comment. It is far from the first time a kiss cam has led to a tricky situation.

The Fox News Entertainment Newsletter brings you the latest Hollywood headlines, celebrity interviews and stories from Los Angeles and beyond.