Brian Hobbs, SXSW’s director of music festival programming, has since said the changes will expand the musical offerings, not scale them back. But it’s hard not to see this as the latest setback for ...

The famed magazine has had an “unofficial” presence at SXSW for more than a decade, but it established a formal partnership ...

Reports of SXSW ’s demise have been greatly exaggerated. Despite headlines circulating online on Monday suggesting that the ...

A ride in the Goodyear Blimp rendered Austin in miniature, a peaceful blend of greens and blues spiked with shimmering steel ...

SXSW introduced Austin to the world, and the world to Austin. Today, the city's iconic cultural event, founded in 1987, ...

Let's talk about menopause, AI, Alzheimer's and more health topics at South by Southwest, with some lab brains and nature ...

The changes come as SXSW continues to shift its focus toward the event's Interactive and Film and TV components.

How SXSW — which has events and screenings catered to thousands — impact local cinemas, both in spring and year-round?

You’ve made it through winter and survived SXSW. It’s time to revive yourself with some nature and clean living on Austin's ...

SXSW is shortening its festival next year by two days. All three tracks will also run concurrently over seven days. SXSW says the changes were prompted by the planned closure of the Austin Convention ...

Late music critic and historian Michael Corcoran left behind a book that explains Austin's music scene and a bit on SXSW.

AUSTIN, Texas - SXSW is officially underway. Film and TV premieres start Friday night, featuring movie stars like Blake ...