Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo. ...

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other ...

Was Arthur MacWaters fired as the Chief Marketing Officer of Cracker Barrel? No, that's not true: A viral social media post ...

The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’ ...

Welcome to The Hill’s Business & Economy newsletter{beacon} Business & Economy Business & Economy   The Big Story Cracker ...

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Arthur MacWaters claimed he allegedly worked on Cracker Barrel’s rebranding team and they fired reportedly him ...