Apple CEO Tim Cook celebrating the iPhone 17 launch with crowds of buyers at Apple Fifth Avenue in New York, comparing it to the Super Bowl, calling it Apple's most important day of the year — and insisting tariffs played no part in price rises.

The highly anticipated Apple store in Downtown Detroit is now open, welcoming its first customers just after 5 pm on Friday, September 19.

Apple CEO Tim Cook made a surprise appearance in Detroit on Friday, Sept. 19, thrilling a crowd of hundreds who had lined up to check out the new downtown Apple Store.

Apple executives listen as Apple developers speak to Marvel Labs Inc. Friday at the Apple Manufacturing Academy at 660 Woodward Ave. in Detroit. Apple CEO Tim Cook is at the center, next to Greg "Joz" Joswiak, Apple's senior vice president of worldwide marketing, and Deirdre O’Brien, head of Apple retail, at the far right.

A manufacturer labor shortage and an “impossible-to-replicate” supply chain will keep the tech giant dependent on Asia factories, experts tell Fortune.

Protesters rallied against Apple, demanding better child safety measures for its products during the iPhone 17 launch.

The 'F1' film, starring Brad Pitt and directed by Joseph Kosinski, was given unprecedented access to the sport over the past three years and benefitted from input from seven-time world champion Lewis Hamilton, who doubled up as an executive producer with his new company Dawn Apollo Films.

This change reveals the shifting economic needs of the U.K. and U.S. in the age of AI, as well as the rising prominence of technology and its leaders in Trump’s second administration.