Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

Duke is here at @step_basketball for Darius and Adonis Ratliff, the sons of former NBA big man Theo Ratliff Darius is in the ...

Knicks fans might want to look away from the pomp and circumstance as it’ll be another painful reminder that their team has ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

The collection includes numerous pairs of athletic shoes, and the sign above them reads "Coach Prime." Moreover, Deion Sanders also flexed assortment of high-end sunglasses, each in its own case, with ...

Just when you thought victory couldn't get any sweeter. The New York Liberty celebrated their first ever WNBA championship, ...

Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform ...

The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms ...

Soccer's GOAT Lionel Messi and the "King of Latin Trap" Bad Bunny have joined forces to release a special Adidas collab ...