Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

One of the state's high school basketball coaches has a plan to help kids who can't afford sports and other extracurricular ...

Doncic barely beats out Shai Gilgeous-Alexander (+375), who finished second in MVP voting in 2023-24. Like Doncic, ...

I’m never gonna look at a game the same,” one former ball boy said. “Like, any sport ever again, after doing this.” ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Celtics star and NBA Finals MVP Jaylen Brown did not hold back when talking about Nike's influence on Team USA roster decisions.

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

As a team, the Longhorns ranked in the middle of the conference on both ends of the courts. They averaged 75.4 PPG, which ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

Featuring the 20th cohort of patient-designers who have crafted one-of-a-kind colorways that touch on their resilient ...