弊:品牌整合并不总是能节省成本,也可能变成收入损失。如果品牌整合后产生的收入低于品牌各自独立产生的收入,你会发现你犯了一个代价高昂的错误。这可能是因品牌重塑造成的声誉损害所导致的。另一个不太明显的成本是由员工不满导致的积极性下降所至。整合品牌还可能导 ...
【俯拾皆是风景】是舒国治在笔会的专栏中国菜,是很精妙的菜系,然而世界各地的外国人对它的了解很粗浅,对中国菜的享受亦很不足,这是很可惜的。我认为要改变这个状态,最好的方法是在国外开办中菜的烹饪学校,这规模不只是像法国蓝带开设几堂中国菜的课而已。若要在西 ...
Modern life makes us tired, right? But research from societies in Africa and South America suggests people in the ancient ...
Modern life makes us tired, right? But research from societies in Africa and South America suggests people in the ancient ...
(原标题:SFC Markets and Finance | Global Scholars Share Insights on Trump 2.0) On January 20, Donald Trump was sworn in as the 47th president of the United States. Immediately afterward, he began to ...