The brand's original Modern Mascara was one of the first that convinced me that mascara could work for me, so it's safe to ...

But I know I’m not alone in the “barely there” lash category and because of this, I figured it was time to ask the ...

Now, £26 isn't the cheapest mascara out there. You can get a decent high-street Maybelline mascara for around £10 from Boots.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." According to makeup pro Bobbi Brown, defining your eyes is essential to making them pop—and swiping on ...

The New York Times' Pick for Best Mascara Will Surprise You originally appeared on Parade. Is finding the perfect mascara possible? Even with good go-to formulas, there's always a little something ...

It provides dramatic volume (in fact, brand studies found that lash volume increased by 356 percent) ...

Kylie Jenner just launched her shopper-loved Kylash Volume Mascara in a new true brown shade, and I put it to the test to see how it compared to my usual favourite waterproof one ...

When it comes to mascara we all have our best beauty buys, whether you're looking for a boost in volume, better length or ...

Nowadays, the world of beauty is so globalised, we don't ever really have to wait long to try a brand that launches outside of the UK first. But, when it comes to US-based brand, Kulfi, it's been 4 ...

From undereye smudges to clumps and flakes, learning how to apply mascara correctly is important for any eye look. There’s ...

The beauty retailer's 2025 offering is like taking a walk through its recently opened Oxford Street flagship. From true ...