Publish proof-of-reserves, undergo third-party audits, and clearly communicate tokenomics. Show users that you take security ...

Case Studies: Marketing Strategy Access thousands of our marketing strategy online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all ...

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in ...

Localization means you have to tailor your business (products, messaging, search visibility and even customer service) to the ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought ...

Traditional marketing is failing. Explore the Loop Framework to redefine your strategy and succeed in today’s AI-driven ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

In a significant strategic move, Accenture plc has acquired MomentumABM, aiming to elevate its marketing advisory services. This acquisition not only broadens Accenture's portfolio but also ...

Small businesses face a rapidly evolving digital landscape, with 2025 promising new challenges and opportunities. Staying ahead means more than just having a website—it requires a thoughtful approach ...

From virtual walkthroughs to lifestyle events, the new real estate playbook is about aspiration, experience and digital ...

In my April 2020 Marketing Minute, I addressed “The Case for Advertising,” because at that time-as is still the case ...