CRM software transforms scattered customer data into structured insights that drive business growth. From automating ...

As your business grows, new opportunities expand and your need for implementing a formal CRM program increases dramatically, especially if continued growth is your goal. You might be asking, why ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ActiveCampaign, HubSpot, and other top solutions.

The Journal of Personal Selling and Sales Management, Vol. 24, No. 4, Customer Relationship Management: Strategy, Process, and Technology (Fall, 2004), pp. 279-295 (17 pages) Customer relationship ...

Implementing a quality CRM product is one of the simplest ways to induce dynamic change in an organization.

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and ...

Scribe Software, a customer relationship management (CRM) data integration provider, will launch next week Scribe Online Synchronization Services (SYS), the second major service delivered on the ...

McDonald's is preparing to launch a full-scale CRM program later this year or early next year — and it may just prove to be a great case study for when a CRM program costs more than it helps.

Verizon's CRM program continues to delight customers, 15 years after it began.

Predictive Analytics isn’t all math; some of its basic concepts can deliver huge gains from any Customer Relationship Management program. Growth-focused SMEs, without enterprise-scale budgets ...