Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

As marketing is transformed by digital, Mat Zucker demystifies digital marketing strategy with its most common components.

From SEO to Social Media: What Are the 8 Types of Digital Marketing? Digital marketing can be broadly broken into 8 main categories including: Affiliate Marketing, Content Marketing, Email Marketing, ...

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market.

Data Analytics in Marketing The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to ...

From personalized recommendations to advanced data analytics, AI is revolutionizing digital marketing in ways that were once unimaginable.

Web Marketing and Analytics A recent survey of high school students indicated they use websites to answer their questions about college and universities more frequently than any other resource.

The biggest challenge is that the expectation of web analytics is getting way beyond just the web: people want business data that shows the performance of the digital channel in a broader context ...

In today's digital age, data analytics has become a cornerstone of effective marketing. For businesses in Australia, leveraging data analytics can provide invaluable insights that drive decision ...