Website analytics can help you receive the information you need to make the most out of your web presence.

Web Analytics may sound like something your IT department should deal with but it is in fact a key part of online marketing. Its primary function is measuring how well a web site is doing its job. The ...

Web analytics help companies to gain direct insights into how the website is performing and what the customers are saying about the products.

Let’s explore what Web analytics can, and can’t, tell you. Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet ...

What does Web analytics actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.

Customer analytics is a process that unlocks invaluable insights into what makes your customers tick. Among many functions, it helps you develop features, products and services that you know your ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And ...

Business analytics is the practice of using data, statistics and technology to analyze business performance, uncover trends and make informed decisions.

10 Great Social and Web Analytics Tools Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you.

You know that half the money you are spending on Internet advertising is wasted -- you just aren't sure which half. You've read about Web analytics and have played with the free tools that come from ...