People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can ...

“When people create illusions by themselves, it’s often a bit random because we don’t know why some illusions work or not,” ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at ...

Because of interconnected yet distinct and separate biological processes, one person's lived experience may sometimes be ...

As long as you don’t have aphantasia—the inability to visualize things in your mind’s eye—this suggestion triggers brain ...

Seeing and imagining use similar brain machinery. New research reveals the brain circuit that identifies what is real, which ...

This optical illusion challenge is taking the internet by storm. Many took the challenge to find the odd one out in this word ...

We integrate very different periods of our life into one continuous self—from childhood into early adulthood and beyond. How ...

This intriguing optical illusion reveals hidden aspects of your personality. Whether you spot the woman’s face or the rabbits ...

In simple terms, VLA stands for Vision - Language - Action Model. Although the name sounds complex, it is not difficult to ...

Explore smart garden upgrades that can transform the look and feel of your outdoor space, creating a more inviting and ...

Science reveals the order in which senses fade before death. Hunger and thirst disappear first. Taste and smell follow, then ...