Discover how Wix is rethinking marketing with AI. VP Paula Mejia shares lessons on orchestration, SEO in the LLM era and ...

When companies market services it is quite different than marketing products. Here we go through four ways services are different than products and how marketers can overcome these differences. Filmed ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

This sticky, brown spread is quite controversial, and it's time we found out what's inside the famous Marmite jar and why ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Dr. Tom Andriacchi, PhD, and co-inventor of the smart wearable KneeMo, shares his best advice for creating a product that sells — and changes lives.

One US company that never lost its funny bone is men’s personal care brand Dr. Squatch. Launched in 2013 by Jack Haldrup—primarily to discover an all natural soap product to help him manage a skin ...

The FDA is forcing medical marketers to rethink every facet of campaigns and making campaign planning even more of a headache than it usually is.

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

However, now, experience is the only differtiator; it’s not just about usability, it’s about how deeply a product understands ...