Discover how Wix is rethinking marketing with AI. VP Paula Mejia shares lessons on orchestration, SEO in the LLM era and ...

When companies market services it is quite different than marketing products. Here we go through four ways services are different than products and how marketers can overcome these differences. Filmed ...

Dr. Tom Andriacchi, PhD, and co-inventor of the smart wearable KneeMo, shares his best advice for creating a product that ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

This sticky, brown spread is quite controversial, and it's time we found out what's inside the famous Marmite jar and why ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

Radio marketing balances at the intersection of art, science, psychology and commerce. It connects listeners to audio and ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

The FDA is forcing medical marketers to rethink every facet of campaigns and making campaign planning even more of a headache than it usually is.

One US company that never lost its funny bone is men’s personal care brand Dr. Squatch. Launched in 2013 by Jack Haldrup—primarily to discover an all natural soap product to help him manage a skin ...

Canadians want authenticity in food, not maple-washing,. Companies risk losing trust if they exploit patriotism without ...