Discover how Wix is rethinking marketing with AI. VP Paula Mejia shares lessons on orchestration, SEO in the LLM era and ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Being a brand leader who is able to pick up on changes happening in society before everyone else does is a powerful tool for ...

The FDA is forcing medical marketers to rethink every facet of campaigns and making campaign planning even more of a headache than it usually is.

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

However, now, experience is the only differtiator; it’s not just about usability, it’s about how deeply a product understands ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

Paper finds that managers considering complementary products to base products may want to educate their customers ahead of time for optimal sales benefit.

Discover how top AI tools suggest making money by solving real problems and creating value. Plus, learn expert insights to ...

We risk losing access to the authentic aspects of wellness if we don’t learn to spot this phenomenon and call it out, says ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.