How to Use Google Analytics to Renew Content Marketing 3 minute read By Pierre DeBois February 26, 2020 Digital Marketing ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.

2023’s a big year for search, with Google sunsetting its Universal Analytics offering in favor of Google Analytics 4. Chris Attewell of specialist agency Search Laboratory runs down ...

Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.

Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed.

Considering the fact that marketers are expected to spend over 11 percent of their total budget on analytics in 2016, it’s clear that this is an area of emphasis.

In the new-age digital marketing landscape, where businesses strive to stay competitive and reach their target audiences effectively, social media analytics plays a pivotal role in helping digital ...