Ashok Reddy is CEO of KX, the creator of kdb+, a time series database and real-time analytics engine.

To generate SERPs the search engine compared your search phrase with information it has about various web sites and pages in its database and ranks them based on a “relevance” algorithm.

As a MySQL developer, you should be at least dimly aware that MySQL supports several database formats. Find out what each is good for and how you use them.