Data Analytics is the process of analyzing raw data to gain knowledge and insight for better decision making. Learn more now.

Data analytics can play a big part in moving the needle. How data is handled and the quality of it is extremely important.

Is your company struggling to to take advantage of it's analytics? It's likely one or more of these items are holding you back.

Every company is talking about analytics, but only a handful have a simple data analytics strategy.

While many executives aspire to make their organizations more data-driven, many fail to recognize how dependent analytics is on having a clearly defined business strategy—and, as a consequence ...

In the digital age today, data analytics and marketing are closely interconnected. Data analytics plays a crucial role in shaping modern marketing strategies and help brands achieve results. By ...

While analytics initiatives often begin with one or two clear business cases, it’s important to ensure that the overall data analytics strategy is bigger than any single initiative.

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.

Successful companies know how to turn data into actionable business insights. Modern data analytics, thanks to advances in artificial intelligence, visualization and cloud technology, provides ...