Many of the key benefits of a CRM depend heavily on properly structured data. Explore uses of a CRM database now.

What is CRM? Customer Relationship Management (CRM) can be many things; a strategy, a process, a business goal. Here, though, we focus on CRM as a software; a cloud-based, digital tool that stores, ...

Which means that your data will be inherited by someone else with the intention of keeping things going, albeit you may be facing a migration to a new system in the future. So is your CRM data safe?

Customer relationship management (CRM) software is a digital tool that can help businesses streamline and automate business operations.

Despite what CRM software vendors claim, we're still a long ways off from using CRM data to predict behavior.

A recent study about CRM data reveals that businesses have some real work to do with their sales data.

As businesses become more reliant on technology and data, managing that data has become increasingly important. One area where this is particularly critical is Customer Relationship Management ...

Customer relationship management and database building initiatives within the mobile space can and will be a complete disappointment if one basic factor is not acted on: user-specific data. According ...

Cleaning CRM data is essential for every business. If your team hasn't already cleaned your CRM database, the best time to start is now!

Half of all businesses today believe that the quality of their CRM data is only somewhere between “very poor” and neutral and acknowledge that the result of this striking finding means they ...