When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

Ben & Jerry’s co-founder Jerry Greenfield said Tuesday that he is splitting from the ice cream company, claiming that it is ...

A TikTok deal takes shape, Kirk assassination draws viewers to conservative channels, AI may drive holiday spending increases ...

Ben & Jerry’s co-founder Jerry Greenfield, 74, announced through his business partner, Ben Cohen, that he'll resign after 47 ...

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Jerry Greenfield announced his departure from Ben & Jerry's, co-founded with Ben Cohen 50 years ago, citing a loss of ...

"The real test of values is when times are challenging and you have something to lose," the ice cream company co-founder says ...

Brand New Day in The UK, but aside from this officially-released behind-the-scenes shot, it's been a while since we've seen ...

The once infamous peer-to-peer file sharing program LimeWire purchased the Fyre Festival brand for $245,000 in July.

What is Jerry Greenfield's net worth after quitting Unilever and Ben & Jerry's? Here's what to know and why he quit ...

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.