News

Google Ads links web + app campaigns with new features

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...
AdExchanger4d

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...
Marketing Dive2d

Google grows stake in retail media advertising with Criteo partnership

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

Google Tag Manager adds event parameters to Ads and Floodlight tags

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google Ads API Releases Monthly In 2026

Google will switch to a monthly release cycle for the API in 2026. These are all estimated release dates but Google wants to ...

Google hit with $3.5 billion fine from European Union in ad-tech antitrust case

European Union regulators on Friday hit Google with a $3.5 billion fine for breaching the bloc’s competition rules by ...

Google publishes new guide on Shopping ads pricing

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...