From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements ...

In the fast-paced world of digital marketing, creating high-quality, on-brand creative assets is a constant challenge. In a ...

Across the pond, a district court has found that Google holds an illegal monopoly in the publisher ad server and ad exchange ...

Google supposedly added two new metrics within the AI Max campaigns for improved tracking and reporting. One is named ...

Advertisers may pay more for lower returns or invest extra time navigating an increasingly complex system. According to ...

Google wrote the playbook for an ad-free experience with YouTube Premium, and we're long overdue for this experience across all of Google.

European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s ...

Gmail security, Salesforce AI for manufacturing, laptops for graphic designers, Google Ads and Google Maps integration, ...