Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers to ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...