For years, Laffy Taffy fans have had one universal complaint: the packaging. And now, the candy company is finally doing something about it.

Tricia Asbridge, brand manager for Laffy Taffy and Iconics, says the brand’s marketing has been quiet for some time, and that this hotline is a way to ignite demand with younger consumers.

Laffy Taffy just officially debuted new, easier-to-open wrappers that promise a “smoother opening experience” with no sticking or shredding. The brand says the candy has had minor wrapper tweaks since ...

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Laffy Taffy introduced wrappers designed to be easier to open. The new wrappers exhibit reduced stickiness and shredding, according to a news release from Chicago-based parent company Ferrara.

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Laffy Taffy is leveraging nostalgia as it gives candy fans the chance to get their own jokes on the iconic brand’s wrapper. (Aug. 11, 2025) ...

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