Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.

Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Website analytics refers to collecting, reporting and analyzing data that comes from users who interact with your website. It’s a process that will allow you to home in on how your site is ...

Which career path is right for you? Web Development, Data Analytics, or Machine Learning? Discover the skills, job roles, and ...

Quantzig announces the completion of its recent data harvesting and web crawling analysis engagement.

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet Explorer or Safari renders a website.

Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.