After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out the TV maker for over $2 billion, and it’s all about ads. Walmart confirmed ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

As marketers prep for an uncertain holiday season, Walmart is adding an innovation partner program to its Connect advertising network that opens access to popular third-party platforms like TikTok, ...

Walmart will make use of VIZIO’s WatchFree+ streaming service, and use VIZIO TVs to build out its advertising business. The ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Walmart is pushing brands to increase their retail media spending by ...

Net sales were flat in Q1 at $29.8 billion, yet Walmart’s profit margin continues to rise despite the triple headwinds of tariffs, manufacturing issues and shipping/return costs. How? Thanks to ...