Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

T he PS2 era was a great time for gamers; the next-generation leap in graphics made us swoon for what else the future could ...

- NIQ’s latest report reveals that Generation X is an influential segment that brands in South Africa should not ignore. - Gen X’s global buying power stands at $15.2tn in 2025 and is projected to ...

Renters have lived in their current homes for four years, on average, according to a new study. The survey of 2,000 American renters found that 28% have even stayed planted for longer, residing in ...

The first wave of Generation Xers reaches age 60 in 2025, and their fierce independent streak impacts their preferences for retirement communities, according to a PulteGroup survey. Some 62% want to ...

Pre-retirees and those in retirement have one thing in common, based on recent surveys: rising levels of anxiety about retirement. Ralph Spielman, who retired in 2016 from a career as a corporate ...

It’s impossible to pin down the essence of an entire generation. Still, as members of Gen Z, we spend a lot of time thinking about what makes us different from those born before and after us. Boomers ...

TL;DR: GALAX launched the custom GeForce RTX 5090 D V2 HOF OC LAB Plus-X Edition in China, featuring 24GB GDDR7 memory, lower GPU clocks, and reduced power limits compared to the RTX 5090 D. This ...

Cinderella and Sleeping Beauty aren’t the only ones looking for a prince. First, duh. Every film studio is looking for better ways to convert young audiences into habitual moviegoers. Numerous studies ...

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...

Photo Credit: A view of the Utah National Guard contingent of Army Special Forces pictured on deployment in front of Trump's White House on the street on June 3, 2025, prior to President Trump's order ...

Amylin, a hormone that controls appetite and blood sugar by activating three different receptors in the brain, could be the basis for the next blockbuster obesity drugs. A University of Oklahoma study ...