The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks ...

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Vans ®, the original action sports brand and global icon ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...

Roblox Vans World is an immersive virtual universe curated by the lifestyle brand Vans. You can explore large skate sites in an "Off The Wall" experience, learning and discovering new tricks while ...

Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with sister publication Marketing Dive. Visitors to the digital space ...

The final week of October announced itself to the Roblox Vans World community by kicking off a special Halloween event. Players can take part in various quests to collect exclusive accessories, items, ...

Gucci and Vans have united their Roblox worlds in order to target younger consumers and their parents’ credit cards. The new “Gucci Town x Vans World” will let users navigate obstacles and explore ...

The latest brand to join Roblox is Vans with the launch of Vans World — a skateboarding metaverse playground on the gaming platform. The 3D space of Vans World is inspired by real life locations such ...

Vans has become the latest brand to dip its toe into the metaverse, with an open invitation to skateboarders everywhere to pull off their ollies, kickflips and grinds within a custom interactive ...