But have you ever thought that these casually dragged formulas are actually "writing code"? The driving force behind turning ...

Here's how to write engaging headlines--for emails, ads, articles. Headlines can make or break marketing: If people don't read them, they don't go on to read your content. Use this proven formula.

Gross margin represents the amount of total sales revenue that a company retains after incurring the direct costs associated with producing the goods sold by the company.

What does analytics do? Is easy to learn? I've been in this game a long time. I remember a time when marketing was a lot of gut instinct and a little bit of ...