If you have sensitive skin, this ultra gentle serum could be the answer to your skincare woes. A mix of pro-vitamin B5 and ...

We will soon be entering 2025 and to celebrate the occasion many retailers including Ulta Beauty have rolled out incredible ...

I once tested over 40 mascaras in two months for an article. Yes, really. As a beauty writer, I get to find the best formulas ...

Score the best makeup and skincare products for women over 50 during Ulta’s holiday sale. These 10 items are sure to sell out ...

Don’t just take my word for it. Ulta shoppers are also repeat buyers of the mascara. “This is a staple in your makeup routine!” one reviewer wrote. “I get so many compliments on how long ...

The 63 best beauty launches of 2024 are packed with must-haves from Kylie Cosmetics, Olaplex, LoveShackFancy, and more. These ...

If you're interested in learning about the latest and greatest to hit the beauty scene, we're introducing five products that ...

Milk Makeup's viral Cooling Water Jelly Tints are just the start; expect more jelly-like makeup and skincare products to hit ...