Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming free ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...