TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. When Marc Jacobs collaborated with TikTok influencer Nara Smith last week on an ad spoofing her ...

But not much of the app’s revenue trickles down to the content creators themselves. Instead, many look to paid advertising deals and brand sponsorships for income. The Federal Trade Commission has ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

TikTok, whose explosive growth has put Facebook parent Meta on watch, presented to advertisers at the IAB NewFronts Wednesday. It's becoming a must-buy for advertisers, threatening to eclipse Snap and ...

Over the past several years, calls to restrict or outright ban TikTok have become increasingly popular among politicians. Attacks on the Chinese-owned app have primarily focused on its alleged threat ...