The diffusion of innovations theory describes a technique some companies use to develop a marketing strategy for new products and market share. These five steps apply.

In sectors like automotive manufacturing and equipment maintenance, technicians must handle large volumes of task-related ...

Like a student who once designed a nuclear bomb from textbooks, today’s AI systems can stitch together public scraps of ...

Learn how Frank and Lillian Gilbreth’s management theory revolutionized workplace efficiency through motion study and standardization.

For enterprise leaders looking to expand into new markets, LG NOVA’s model offers a viable alternative to M&A or long-cycle R&D. It’s a repeatable, partnership-driven playbook that blends startup ...

In Emily Adrian’s “Seduction Theory,” two married creative writing professors have parallel affairs, with very different outcomes.

Agentic AI — autonomous systems capable of reasoning, planning and acting — is often hailed as the next frontier in healthcare. In theory, these systems could eliminate billions in administrative ...

Wind farms are one of the country’s most cost-effective energy sources. But after a turbine blade broke off the coast of ...

RESEMBLING haunted houses depicted in horror films, abandoned buildings – from stalled projects to neglected heritage sites – ...

Explore why efficient market theory may overlook price variability and why double auctions don’t ensure fair or fully ...

Discover the principles of laissez-faire economics, its historical context, benefits, and drawbacks. Learn why this ...

Prospective business students often get distracted by glossy brochures and rankings. A sleek campus and global brand might ...