Reaching a broad audience and riding a wave of ’90s Britpop nostalgia to higher sales in North America, retailers are jumping ...

On July 1, Taylor Swift joined the club with merch from her record-breaking 1989 era, Taylor's Version, of course. Just two ...

Taylor Swift left her luxury duds at home for a trip to her boyfriend, Travis Kelce's, home state of Ohio. On Tuesday, July 1 ...

Taylor Swift and Travis Kelce enjoyed a lunch date in Ohio, and fans couldn’t miss Taylor rocking her own '1989' summer merch ...

The BeyHive had boots on the ground Friday morning at NRG Stadium, as hundreds of fans lined up to get “Cowboy Carter” merch ...

Taylor Swift and Travis Kelce were spotted at a bar in Nashville, according to fan footage posted on X. The couple were ...

Taylor Swift closed out her Eras Tour in 2024, but not before giving her fans something to look forward to! This (official) book recaps all of the best moments throughout her revolutionary tour ...

On Monday, fans noticed that Taylor Swift’s official store has 12 items that are 26% off in the merch section. This comes after, less than 24 hours ago on Sunday, Swifties noticed that the ...

Frank Nez is an American retail journalist whose research has been cited by SEC and Congressional reports. Frank Nez has been featured by prominent outlets such as TheStreet and NewsBreak. ‘Daily ...

The 'Fearless (Taylor’s Version)' cardigan has officially dropped on Swift's official store, and it is everything fans could have hoped for. Unlike her previous designs, which leaned more towards soft ...

Jennifer Palma reports. – Dec 4, 2024 Thousands of people lined up in downtown Vancouver on Wednesday morning as official Taylor Swift merchandise went on sale.